Prime Purchase is one of the longest-established buying agencies in the UK and enjoys the widest geographical coverage of any of its rivals. It is owned by Savills PLC but is completely independent so Bien Media was brought in four years ago to emphasise this separateness from the parent company.
Melanie’s target has been to get across the breadth of the service that Prime Purchase can provide by showcasing each of its nine agents and getting them all coverage in the press, rather than just focusing on one or two spokespeople. On a regular basis, all of the team gets coverage relating to their patch or on more general subjects in the national press.
Melanie also writes the team’s blogs on the website and is heavily involved with discussions over the new website’s redesign and message. She is also writing all the content, and maintains Prime Purchase’s Twitter account.