What I do
I work with clients in the property and mortgage/finance sectors to maximise their exposure and build their brand.
Whether you want to appear in national newspapers or trade publications, create a powerful website, fashion a corporate brochure, or make the most of social media via Twitter and Facebook, I can help you achieve your goals.
As a former journalist, I have an excellent understanding of what journalists want, while my focus on the mortgage and property sectors means I am regarded as an industry expert, with real insight.
You get me, and my experience. I don���t farm out work to inexperienced associates. Whether you need ongoing PR support via a monthly retainer or help with a one-off project, I can tailor a programme that meets your needs and budget.
I offer the following:
Do you want to build your profile in the media? I liaise with my journalist contacts to produce excellent coverage for my clients in the national, regional and trade press. Rather than writing bland, generic press releases, I come up with targeted story ideas for specific publications.
Whether it is for press releases, brochures, mailshots, newsletters, presentations or speeches, I can write the copy you need.
Your company website is crucial, the first contact with you that many potential customers or clients will have. I can advise on positioning and message, write the content and keep it updated.
Social media strategy and implementation
The use of social media is growing so quickly that if you do not embrace it you will miss out. I can advise on the best way to use Twitter, Facebook and LinkedIn, whether you want to do it yourself or want me to manage this on your behalf.
One of the easiest ways of keeping your website updated and communicating your thoughts to clients is to write a blog. If you do not have time or the inclination to do this yourself, I can do it for you.
Keeping in touch with your clients is crucial. I can write content for direct mailshots, corporate brochures and flyers.
Press office support
Do you need help covering an in-house press office during holidays or at particularly busy times? I can work on an as-and-when basis to answer calls, write press releases and produce corporate presentations.
Are you going to be interviewed by journalists? I can help prepare you, making sure you understand what is involved and how best to present your business.