What I do

I work with clients in the property and mortgage/finance sectors to maximise their exposure and build their brand.

Whether you want to appear in national newspapers or trade publications, create a powerful website, fashion a corporate brochure, or make the most of social media via Twitter and Facebook, I can help you achieve your goals.

As a former journalist, I have an excellent understanding of what journalists want, while my focus on the mortgage and property sectors means I am regarded as an industry expert, with real insight.

You get me, and my experience. I don’t farm out work to inexperienced associates. Whether you need ongoing PR support via a monthly retainer or help with a one-off project, I can tailor a programme that meets your needs and budget.

I offer the following:

  • Media relations

    Do you want to build your profile in the media? I liaise with my journalist contacts to produce excellent coverage for my clients in the national, regional and trade press. Rather than writing bland, generic press releases, I come up with targeted story ideas for specific publications.

  • Copywriting

    Whether it is for press releases, brochures, mailshots, newsletters, presentations or speeches, I can write the copy you need.

  • Web content

    Your company website is crucial, the first contact with you that many potential customers or clients will have. I can advise on positioning and message, write the content and keep it updated.

  • Social media strategy and implementation

    The use of social media is growing so quickly that if you do not embrace it you will miss out. I can advise on the best way to use Twitter, Facebook and LinkedIn, whether you want to do it yourself or want me to manage this on your behalf.

  • Blog writing

    One of the easiest ways of keeping your website updated and communicating your thoughts to clients is to write a blog. If you do not have time or the inclination to do this yourself, I can do it for you.

  • Corporate literature

    Keeping in touch with your clients is crucial. I can write content for direct mailshots, corporate brochures and flyers.

  • Press office support

    Do you need help covering an in-house press office during holidays or at particularly busy times? I can work on an as-and-when basis to answer calls, write press releases and produce corporate presentations.

  • Media training

    Are you going to be interviewed by journalists? I can help prepare you, making sure you understand what is involved and how best to present your business.